Wednesday, April 20, 2011

Bounty commercial: Wedding dress

This is an advertisement for Bounty paper towels.This advertisement is using the central route to persuasion. This means that audience can see what the towel actually does in the ad so they know what paper towel to buy when the are at the store. The central route to persuasion just means that the audience is being persuaded by the contents or arguments in the advertisement. This Bounty commercial shows their towel and a bargain towel doing the same job and the Bounty towel does the job better. So in this advertisement they are trying to persuade the audience to buy Bounty paper towels over other lesser quality towels.

Amazon Kindle Commercial 1 (official)

This is my favorite Kindle advertisement. I love the song that they use and the stop motion that was used to create the advertisement. The commercial shows the Kindle being used and what the imagination is doing and they make all that that action happen. This advertisement to me is really creative and really makes me want to get a Kindle just so that I can imagine all of those different things by reading.

DirecTV Russian Guy Funny Commercial ("Opulence, I Has It")

I really think this commercial is stupid but I absolutely love the little giraffe at the end and how happy the guy gets when he kisses it. This commercial is about a guy that likes to save money by getting DircTV but he has tons of money so I'm not really sure he would be too concerned about saving his money. The whole commercial is just a little crazy. The giraffe at the end has nothing to do with the commercial but it is there. I guess if people are like me they will like the advertisement just because the giraffe is in it and maybe that is what DirecTV was going for.

DISH Network Man on the Street Commercial Part 2

There are pros and cons to every commercial that has a lot of numbers in them. Cable companies always seem to have a lot of prices in them because everyone wants to pay less for more. The pros to having numbers in an advertisement are that people have a concrete answer. They are shown the price as compared to another price and they can see that it is lower. This commercial is a great example of an advertisement using numbers. It compares Dish Network with DirecTV and regular cable. It shows the prices for each and shows how many more channels Dish Network has. A con to having a lot of numbers in an advertisement is that the audience can get overwhelmed or confused. This commercial uses a lot of numbers but they work well with the advertisement.

Crying Milk

I believe Target to have some of the most creative advertisements. This commercial has the element of humor and creativity. The girl makes the milk cry because she has no more Oreos, (milks favorite cookie) she says that she misses the cookies too and doesn't want the milk to cry. Target only has to show a short simple clip and the audience knows that the commercial is for Oreos even before the Oreo advertisement is shown. I like that Target can keep their commercials simple but they drive home the advertisement.

Tuesday, April 19, 2011

M&M's Ad - Get in the Bowl

The first time I saw this commercial for M&M's I could not stop laughing. Most people remember advertisements that use humor in them. The M&M advertisements normally use humor in them and this is yet another example of that humor. Advertisements that use humor I feel stick more with people. They will see the commercial and if they thought it was really funny they will tell other people about it. This may not necessarily get people to buy that product but at least the advertisement will be stuck in their mind.

Daisy: A Dollop For Me - Sour Cream Commercial

This commercial is an advertisement for Daisy Sour Cream. Whenever I see this commercial I always get the song or 'jingle' that they use stuck in my head.  Advertisements that use jingles in their commercials want the jingles to get stuck in the customers head so that they will potentionally buy the product. I really like the Daisy jingle, it is just so happy and go lucky, like jingles should be in advertisements.