This advertisement shows how companies use stereotypes in their ads. Stereotyping in advertisements is a tactic used to appeal to certain groups of people. In this advertisement for Electrolux appliaces they use Kelly Ripa, a succesful woman doing house work. This advertisement is showing the stereotypical woman doing all the house work and with the Electrolux washer and dryer more time can be spent on other house hold activities so that the house wife will be loved by her children, husband and everyone for being the perfect women...or so the commercial implies.
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